5th International Film Festival “Cine a la Vista” - Branding
Cine a la Vista is the only International Film Festival in Argentina where teenagers are the only members of the jury, choosing the winning films and sharing for ten days the passion fo the cinema with workshops, talks and meetings with directors, making this Festival unequal in the Argentine Patagonia. As part of the Festival’s design team, I was in charge of Art Direct, Design and Animate the whole Branding, working along with an amazing group of designers and cinematographers.

About the process, we made everything with paper shapes trying to find the perfection of the imperfections of the textures in the only way the analogue process can provide: paper, scissors, cut, paste & scan. We produced ton of paper shapes with different thickness and textures in the search of that “tangible” feeling.

Frames Spot

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Design

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Print & Digital

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Process & Festival Photos

Credits
5th International Film Festival Cine a la Vista - Branding
Leo G Franchi: Art Direction, Design & Animation
Maria Lux: Production & Additional Design
Laura Farina, Male Maffeis, Andres Archila: Communication & Press
Music: Soundflower
Client: Animachicos
Year: 2018