Cine a la Vista is the only International Film Festival in Argentina where teenagers choose the winning films, the youngsters being the only members of the jury. I was in charge of the Direction, Design and Animation of the whole Branding, working along with an amazing group of designers and filmmakers. About the process, we made everything with paper-cut trying to find the perfection of the imperfections of the textures in the only way the analog process can provide. We produced ton of paper shapes with different thicknesses and textures in the search of that “tangible” feeling. -- Full Project: http://www.lacar.tv/5th-cine-a-la-vista/ -- Credits 5th International Film Festival Cine a la Vista - Branding Direction, Design & Animation: Leo Franchi Production & Additional Design: Maria Lux Music: Soundflower Communication & Press: Laura Farina, Male Maffeis, Andres Archila Client: Animachicos, Nora Di Domenica & Clara Suarez Year: 2018