MTV - Ident
I was commissioned by MTV to create an ID that says thank you to the heroes of the COVID outbreak, the first responders: public health workers, doctors, nurses, administrators and hospital cleaning staff who are on the front lines of this pandemic. These people, often dealing with limited or rudimentary resources, are risking their own health and facing many challenges as they tirelessly work to support us. While we are staying home, they are stepping up.
This ID is part of a series, and it’s connected with the MTV campaign #AloneTogether launched around the pandemic.

Characters Illustrations

MTV_Characters_LeoFranchi_Lacar_AloneTogether.png

Process

MTV_Process01_LeoFranchi_Lacar_AloneTogether.png
MTV_Process02_LeoFranchi_Lacar_AloneTogether.png
Hearts_Gif.gif

Credits
Client: Mtv / Viacom
Creative Direction: Tim Livezey
Production & Mtv Staff: Annie Hekker, Francesca Batista, Pamela Brill
Direction: Leo Franchi
Design & Animation: Leo Franchi
Music: Provided by the client